![Man on a bike near trees and a canal Man on a bike near trees and a canal](https://land-sea-art.eu/wp-content/uploads/2021/06/DJI_0407-1-scaled.jpeg)
Northwest Zealand
PHOTO: Jacob Eistrup
Istidsruten
Experience
Top-down
Above 150.000 EUR
Total budget
2.8 million Euro from Nordea-Fonden and co-financing for roughly 2 million Euro.
Initiator
The Municipality of Holbæk and the Nordea fund.
Partners involved
5 municipalities (Odsherred, Holbæk, Lejre; Sorø and Kalundborg) and 6 large tourist attractions covering UNESCO landscapes, national parks, astrological centres and (experimental) museums.
Target group
Targeted at bike tourists and the development of the local community/entrepreneurs.
Contact
Website: https://istidsruten.dk/
Key learning from the process
- Timing is everything! When planning a large infrastructure project that combines professional and managing organisations and volunteer groups, choosing who and when to engage relevant groups becomes crucial.
- Be agile in a Corona context.
![two peropl riding their bikes near the sea two peropl riding their bikes near the sea](https://land-sea-art.eu/wp-content/uploads/2021/06/8H5A6841-300x169.jpeg)
ARTIST: Jacob Eistrup
PHOTO: Jacob Eistrup
![Danish flag near Esterhøj Danish flag near Esterhøj](https://land-sea-art.eu/wp-content/uploads/2021/06/DJI_0355-300x169.jpeg)
ARTIST: Jacob Eistrup
PHOTO: Jacob Eistrup
![Vesterlyng Vesterlyng](https://land-sea-art.eu/wp-content/uploads/2021/06/DJI_0430-300x169.jpeg)
ARTIST: Jacob Eistrup
PHOTO: Jacob Eistrup
![People rinding bikes near a church and a canal People rinding bikes near a church and a canal](https://land-sea-art.eu/wp-content/uploads/2021/06/DJI_0362-2-300x169.jpeg)
ARTIST: Jacob Eistrup
PHOTO: Jacob Eistrup